The homepage of your website is a very important part of the website. It is the face of your company. So if your face is disfigured then the visitor who comes to your website will not be impressed or interested in exploring more about your company. The below articles describes some of the features that are necessary for your homepage and some points to consider before building a homepage. So plan and build carefully for a successful business with best Web Design Company.
More and more websites flock the internet every day, as the competition turns fierce businesses and individuals are trying to get the most stand out websites. Every business wants its virtual face to look the best. The landing page of your website is the first to make an impression. If your landing page creates a good impression your visitor will stay and try to explore more of your website. If he explores more of your website, it means he starts to explore more of you.
Now when I talk about your landing page creating a lasting impression it does not mean that you have to have a page that is loaded with flash. You do not need an all flashy homepage for a visitor to stay on. What you need is a landing page that is properly set up which provides necessary information to the user. Let me elaborate and tell you what kind of a landing page you need in order for it to be a money spinner for your company.
Do not crowd your homepage with too much information, but at the same time it must carry a glimpse of what your company is about. Make sure that you company logo is there on your homepage. Give a reason to your prospective clients to browse through your website i.e. include relevant and required information on your homepage. Another important point is to have a good navigation system interlinking each page in a proper way.
Next thing that your homepage should have is proper headlines. Your headlines should accomplish a dual purpose. They should communicate to the viewer what the page is about and they should provide continuity from wherever the viewer initially clicked to your landing page. You can test various color schemes, but try to keep viewers oriented by using some of the same colors used in the ad hook or link description that convinced them to click in the first place. It is advisable to choose colors based on your company logo. In short have some sort of uniformity in the color schemes.
Your homepage should always carry a Call To Action button. It is a very important part of your homepage. Security symbols can make a huge difference in whether a customer trusts you enough to give you his credit card information, there are other elements that can influence consumer trust as well. By having reassuring text near points of action your customers and have more reassurance. Even though you have all these information on your homepage it should not look cluttered. Launch of new products must be mentioned on the homepage linking back to the particular page on the website. This way you can attract your target audience.
These are some the features that you need to have on your landing page. The face of your company should impress the users enough to earn you money.
2 months ago today Google Caffeine went live, it promised live indexing which would lead to fresher results, sadly between 25th July right up to now Google’s crawling seems to be at snail pace, for example before and just after caffeine any blog post I published took around 10 minutes to be cached and indexed.
The most recent pages/post published took just a little longer, up to 5 days to be indexed. Why would a search engine which promotes live indexing take 5 days to cache and index a blog post or page of content, when the site-map has been updated and submitted and Google has been pinged the URL? personally I think the servers are under strain with an unexpected amount of pages being published and a heck of allot of crawl errors slowing down the bot.
I make these assumptions because many people will be redeveloping their websites due to everyone wanting to use HTML5 , because of this many people will just redo the content, change the URL structure (maybe mess up 301′s along the way). Anyway that’s just what I think, if you have any opinions please post a comment 
P.S Im going to track how long this post takes to be indexed!
Search engine optimisation isn’t as hard as you may think, if you design and develop your website with users in mind then you should already have a great foundation to build on.
Most changes which are good for users will also have an impact on your search rankings, for example changing your Title attribute to something that will provoke users to click on your result for the selected search terms will most likely give you a small advantage in the rankings.
There are many on-page and off-page factors that come into consideration when a websites position within the results is decided, fine tuning a majority of the on-page factors could be the difference between first and fifth place. In this Post I am going to talk about one of these factors, meta data.
Meta Data
Meta data can be split up into 3 sections, Title, Description and Keywords. Both the Description and Keywords attribute are not used as ranking factors within Google but if your description is good enough then it may provoke users to click your listing over a competitors, this makes the Description meta attribute a very important factor as you not only want to rank higher but you want users to click on your result also.
The secret to a good description attribute is to write as if it was an advert and contain a long tail keyword, remembering to contain a reason to pick your listing (using a special deal usually works).
When it comes tranking factors the Title attribute is the most important section of your meta data, this must not only contain selected keywords but it must provoke user clicks also. In the past people used to keyword spam the title attribute with good results, but these days keyword spam gets you nowhere.
A good example of a well formed title for a shop selling digital cameras would be:
Digital Cameras | Get Great Deals on [Brand] Cameras | [Your Brand]
The example title above not only contains your main keyword but contains a selling point and your brand name (bigger brands get better results) which will give users more reason to click on your listing.
Over the next few posts I will discuss other on-page ranking factors so keep an eye out for them
Part 2 – URL Structure
Part 3 – Content
Part 4 – Images
Part 5 – Header Structure
