Curriculum Vitae

Scott McLay
2 Old Police House
Main Road
Maddiston
Falkirk
FK2 0LF
Email: scott.mclay@scott.mclay.co.uk
D.O.B: 18/11/1984

Personal Profile

Competent Technical SEO / Link Strategist having spent 4 years within SEO agencies and a number of years practicing freelance, fully aware of all current ethical ranking techniques including link building, meta optimisation and copy writing.

 

Key Skills

  • Link Building – Sourcing suitable websites for clients to obtain links from using a variety of methods including competitor back link analysis and advanced search queries.
  • Link Strategy – Designing and implementing bespoke link building strategies for clients to ensure they receive maximum ROI from work done.
  • Page Load Speed Analysis – Fully aware of page load time reduction techniques and testing procedures.
  • On Page SEO – Fully aware and competent of implementing on-page optimisation techniques such as copy, meta element and URL optimisation.

 

Achievements to Date

  • Secured various Page 1 spots for highly competitive keywords through varied link building techniques.
  • Implemented new modules into Caliber’s training schedule which allowed new staff to increase their output within their first few months.
  • Successfully formed a “Travel Team” within Caliber which allowed fewer staff to work on more clients, in turn increasing productivity of staff involved.
  • Secured an author spot at Technorati across multiple channels including Search, Technology and Travel.
  • Named as one of the top 5 Link Builders to follow on Twitter at Distilled’s LinkLove conference.
  • Wrote the 3rd Most Popular post of 2010 on SEOmoz (Link Building 101).

Work History

Caliber Interactive, December 2009 -> Present – Online Marketing Executive
My duties within this role include:

  • Sourcing and negotiating suitable links for clients
  • Creating Bespoke Link Strategies
  • Competitor Analysis
  • Page Speed Optimisation
  • Technical SEO
  • Keyword Analysis
  • Staff Training


Beattie Communications / Dmarkable, December 2008 -> December 2009 – IT Engineer
My duties within this role included:

  • Supporting users within UK offices
  • Repairing Splicecom VOIP Phones
  • Installing CAT5 Modules
  • Network Administration
  • Asset Registering
  • Client Web design & Development
  • Intranet Design & Development
  • Client SEO

 

Self Employed, Plan 4 IT Group, July 2008 -> November 2008 – Field Service Technician
My duties within this role included:

  • Installing Chip and Pin Devices on behalf of BarclayCard
  • Installing EPoS devices on behalf of Alphyra (Payzone)
  • Resolving Hardware and Software Failures
  • Dealing with specific customer requests


Self Employed, Kandoservers, Apr 2005 -> Feb 2008 – Technical Director
My duties within this role included:

  • Windows XP/2000/2003 System build and repair
  • Network administration
  • Website Design & Development
  • Client Support
  • Basic SEO

Education & Training

Caledonian University, Glasgow Sep 2004 – Jun 2006
BENG Electronic Engineering (incomplete)


Forth Valley College, Falkirk Jun 2004
HNC Electronic Engineering


Forth Valley College, Falkirk Jun 2003
NC Electronic Engineering

Hobbies & Interests

  • VW Beetle Restoration
  • Blogging about SEO
  • Running SEO Tests
  • PC / Laptop Repair
  • Drag Racing