Scott McLay
2 Old Police House
Main Road
Maddiston
Falkirk
FK2 0LF
Email: scott.mclay@scott.mclay.co.uk
D.O.B: 18/11/1984

Personal Profile

Competent Technical SEO / Link Strategist with 8 years experience within the SEO industry (4 years agency
& 4 years freelance). Uses a creative yet analytical approach to problem solving and brings great
enthusiasm, motivation and leadership skills, inspiring colleagues to get things done.

Notable Mentions

Key Skills

Link Strategy  – Formulating and implementing bespoke link strategies to gain top 5 positions in extremely competitive markets for a number of clients to ensure that they not only hit targets but achieve maximum ROI.

On-Site Strategy – Creating and implementing bespoke on-site SEO strategies that work along with new and existing link building activities, these have included everything from changes to site architecture to content creation and meta attribute changes.

Web Development – Able to code W3C compliment websites from scratch using either C# or PHP with working knowledge of MySQL and MS SQL. Additional projects worked on included the use of Umbraco and WordPress template creation.

Work History

Caliber Interactive, November 2011 → October 2012 – Search Team Manager
My duties within this role include:

  • Managing a team of 5 SEOs
  • Ensuring monthly targets and KPIs are met
  • Creating bespoke link strategies
  • Page Speed Optimisation
  • Technical SEO
  • Staff training

Caliber Interactive, December 2009 → November 2011 – Online Marketing Executive
My duties within this role include:

  • Sourcing and negotiating suitable links for clients
  • Creating bespoke link strategies
  • Competitor analysis
  • Page Speed Optimisation
  • Technical SEO
  • Keyword analysis
  • Staff training

Beattie Communications / Dmarkable, December 2008 → December 2009 – IT Engineer / SEO
My duties within this role include:

  • IT support for users spanned over 6 UK offices
  • Repairing faulty IT / telephony equipment
  • Network administration
  • Client web design and development
  • Client SEO and link building

Education & Training

Caledonian University, Glasgow Sep 2004 – Jun 2006
BENG Electronic Engineering (incomplete)


Forth Valley College, Falkirk Jun 2004

HNC Electronic Engineering


Forth Valley College, Falkirk Jun 2003

NC Electronic Engineering

Hobbies & Interests

  • VW Beetle restoration
  • Attending SEO events / conferences
  • Blogging
  • Running SEO tests
  • PC / laptop repair
  • Drag racing

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